"Papal Swag!"

Commerce has begun at 'Catholic to the Max's Official DC Papal Visit 2008 website -- "This site is brought to you by Catholic to the Max, the authorized supplier for the Archdiocese of Washington of items commemorating Pope Benedict’s visit to Washington, DC. A portion of the proceeds from the sale of these items will benefit Christ Our Hope Foundation, Inc., the organization supporting the papal visit to Washington."

Prior coverage of CatholictotheMax, via Deacon Greg Kandra:

“As far as T-shirts go, you can’t beat Pope John Paul,” said Dominic Scarnecchia, who was hawking his wares at the Catholic Marketing Network’s international trade show here in late July.

Scarnecchia is a sales associate with “Catholic to the Max,” a hip division of Nelson Woodcraft, a family-owned business that sells Catholic gift items in Steubenville, Ohio.

A student at Franciscan University in Steubenville, he could easily be working the floor at Abercrombie & Fitch or Old Navy, but instead, he was hawking “Get Holy or Die Tryin’ ” and “Puttin’ the STUD back in Bible study” license plate frames and messenger bags.

“You have to start with the youth,” Scarnecchia said. “It’s the future of the Catholic church, like Pope John Paul said.”